"Parents located in North London is looking for an exceptional and skilled tutor to support their smallest child on his early path to growing into an English gentleman."
When reading this post, you might naturally skip the wording "first-steps" as mere a turn of phrase.
Yet, it could be the most important part of this distinctive job advert, as it attempts to recruit a tutor for a infant.
Hundreds of applications have already been submitted since the anonymous family published their call for the £180,000 per year tutor, who has to be "an exceptional individual".
In recent few weeks, the advert has received attention across the news, with several wondering why?
Progressive Approach
The CEO, chief executive of a global tutoring firm, which is assisting the family in their hunt, said that notwithstanding early scepticism, he considered the concept "visionary", and "advanced".
When he met the family, he mentioned they understood the unusual character of their requirement, and how early in age their son is.
But, they clarified that they "preferred not to postpone any longer" to hire a tutor, as they had waited until their elder sibling was five, and by that stage "cultural influence had already set in".
What exactly does the family mean by "cultural predisposition"?
It's "comprehensive", Adam replied. "The way you eat, how you speak".
He said the older sibling had adopted "very nuanced, body language" from the family, and had taken on their cultural ways. The family explained to him they did not want this pattern to happen again with their younger child.
The plan: To hire a English tutor, who needs to speak with Received Pronunciation, to shape the baby right from the beginning.
Osmotic Learning
"A great deal of the education at the start here is somewhat acquired indirectly," said Adam.
It's via this subtle influence that the family are hoping the child will pick up the UK customs they want to instil.
He explained the tutor had to be an individual who studied at "the appropriate educational institutions – the same kinds of schools as the family aspire to send their son to".
"The instructor simply needs to be the suitable individual, they'll be carrying out things they aren't even aware they're doing, simply by nature," he said.
Expense Not a Factor
The family explained to the expert the successful candidate should ideally also have understanding of or enthusiasm in horse riding, winter sports, creative fields and musical activities so as to inspire the child in a diverse set of passions.
Furthermore though, he explained the family hoped the tutor to register the child on a range of classes so the child would be "horseback riding and picking up an tool by the time they are about three years old".
In the family's perspective, helping their son grow into a "British gentleman" will bring about achievement and create opportunities.
"Considering the rights and wrongs of that, because it's definitely a status symbol," he comments.
But, notwithstanding all this instruction in "Britishness", could the child adopt alleged cultural leaning from the globally influenced family he resides with anyway?
"Certainly", replied Adam. "The parents understand this might not succeed, but they've merely embraced the attitude of, 'let's give it a go and we should start as early as we can', because the expense of it is not relevant," he stated.
Impractical
Several in the education sector who share similar doubts.
Another CEO, chief executive of Blue Education, who also offer private tutors, stated that "the process of adopting dual cultures, or in fact, discovering oneself, is something that must be experienced personally, not manufactured."
The expert explained that he had moved from China to the Britain at the time of seven, and had been educated knowing and practicing two backgrounds. He continued to learn at a prestigious UK institution.
"The notion that a single person can act as a embodiment of UK identity, someone who can somehow transplant the characteristics of a English gentleman onto a 12-month-old child, appears optimistic and unrealistic," he commented.
"Based on my background, employing a distinctly British tutor from infancy will will not necessarily create the result they want.
"I never had such a tutor, and however I have been fortunate enough to live numerous of the experiences they hope for their son."
He added: "The reality is, personal identity can not be forced from the external environment; it must be selected, and it must be internally driven."
Buying Britishness
Of course, Britishness is something the CEO believes can be instructed – and marketed.
"I think the fact that the world views us in this regard is something that we should be cherishing|valuing|appreciating
